My food story— —August —’24 22 COOPERATORS shows on a consistent and continuous basis. Through market analysis and partnerships, USMEF ME aims to identify available opportunities to let packers, processors, and traders establish a presence in the growing region. Additionally, USMEF ME is working on integrating e-commerce platforms. With the development and rise of the e-commerce sector, this initiative will not only provide distributors with access to a broader customer base but also improve convenience for consumers purchasing products. Several ongoing educational and training workshops are being carried out for individuals working in the meat sector. These programs focus on enhancing the understanding of American beef products, as well as educating participants about the various cuts and how to utilize them effectively. By participating in these sessions, chefs and butchers can gain valuable knowledge and skills that enable them to create innovative culinary creations. Additionally, many suppliers in the United States also conduct training programs that provide insights into the production, processing, and distribution aspects of the meat market. Furthermore, building strong partnerships with key food service players can create new opportunities by reaching a wider customer base and increasing their sales capacity. USMEF strives to help shape the US Agriculture sustainability story. By collaborating with the government and other co-operators, USMEF can help share knowledge and resources that will enable the entire supply chain to be better equipped with accurate information about US sustainability. Through different avenues such as videos, fact sheets, and key points, USMEF continues to promote U.S. beef as a sustainable option that can be part of the solution. USMEF ME is also actively engaged in ongoing research and development initiatives aimed at exploring new and emerging markets and sectors USMEF is a non-profit trade association working to create new opportunities and develop existing international markets for US beef, pork, lamb, and veal. Through its worldwide network of offices, USMEF has forged a series of partnerships that have enabled American companies and products to become integral parts of international red meat markets. The mission of USMEF is to increase the value and profit opportunities for the US beef, pork, and lamb industries by enhancing demand in export markets Discover how the USMEF champions American beef, pork, lamb, and veal globally, focusing on market development, education, and sustainability initiatives USMEF Promoting American meat globally and in the Middle East Through market analysis and partnerships, USMEF ME aims to identify available opportunities to let packers, processors, and traders establish a presence in the growing region through a coordinated and collaborative partnership of all stakeholders. Simply put, USMEF is putting American meat on the world’s table. In the Middle East, the market is always exposed to new competition and challenges. To address these challenges, USMEF ME is actively working on marketing American beef in the region and educating consumers about the qualities and attributes of American beef. In order to achieve these goals, USMEF ME organizes and participates in training seminars, workshops, and trade
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