My food story— —August —’24 18 boosts category permissibility overall. Through NCA’s “Always A Treat Initiative”, American companies are providing more information about what is in confectionery products and bringing more transparency, choice, and portion guidance options to consumers seeking to manage their sugar intake, whether when consumers are buying candy for family celebrations at home, picking up a treat to share with friends, or treating themselves on the way out of the store. This objective underpins NCA’s “Thrive in 2025” strategic plan, which guides educational and promotional initiatives that have equal relevance domestically and in key international markets. The aim is simple: to foster an environment that enables candy makers to thrive and promote the unique role of confections in a happy, balanced lifestyle. NCA serves the confectionery industry through advocacy and regulatory guidance, strategic communications, industry insights, and retail and supply chain engagement. NCA opens doors to new confectionery businesses around the world and provides various networking opportunities, including the Sweets and Snacks Expo and State of the Industry Conference, where the entire industry is brought together to review and learn more about the latest insights and trends that are driving the business. The Sweets and Snacks Expo is a can’t-miss event for thousands of confectionery and snack retailers, distributors, importers, manufacturers, and suppliers. NCA’s purpose-driven brand is well respected by all of their stakeholder audiences and serves as a powerful voice when it comes to influencing and understanding the laws that impact chocolate and candy makers. As a mission-driven advocacy association, it protects member companies’ social license to operate, ensure laws and regulations are uniform and fair to businesses, promotes an environment of consumer confidence, and highlights the contributions of member companies to society, the nation’s economy, and a happy, balanced lifestyle. The team at NCA has cultivated the right relationships with key public policy decision-makers, media, and other thought leaders, and it knows how to deliver. The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $42 billion in retail sales each year. Making chocolate, candy, gum, and mints, the industry employs nearly 58,000 American workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy, and everyday moments of joy. NCA has spent years purposefully positioning candy in a way that solidifies a treat mentality amongst consumers and The National Confectioners Association leads the $42 billion U.S. confectionery industry, advocating for 58,000 workers, and enhancing consumer confidence with new initiatives NATIONAL CONFECTIONERS ASSOCIATION Leading the confectionery industry towards a thriving future Making chocolate, candy, gum, and mints, the industry employs nearly 58,000 American workers in more than 1,600 manufacturing facilities across all 50 states COOPERATORS
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