A culinary journey where all roads lead to the United States My food story Unveiling the Rich History of Washington Apples Savoring the Culinary Diversity of Midwest and Northeast WUSATA: Empowering Western Agribusinesses on the Global Stage USMEF: Promoting American meat globally and in the Middle East California: The Golden State Kazakhstan: Hidden Gem August 2024 w Issue 1 w USA Nicholas Poulmentis Redefining Greek Cuisine On The World Stage
The U.S. Dairy Export Council (USDEC) is a non-profit, independent membership organization that represents the global trade interests of U.S. dairy producers, proprietary processors and cooperatives, ingredient suppliers and export traders. Dairy Management Inc. founded USDEC in 1995 and, through the dairy checkoff program, is the organization’s primary funder. USDA’s Foreign Agricultural Service provides export activity support, and membership dues fund the Council’s trade policy and lobbying activities. USDEC’s mission: As the leading U.S. dairy export success accelerator, we aim to enrich the well-being of people, communities and the planet. We accomplish this through research and collaboration with members, government, academia and numerous related organizations whose common goal is to ensure the health and vitality of the U.S. dairy industry.
—My food story August —’24— 1 South Louisiana is known worldwide for its culinary excellence. Growing up in Baton Rouge, Louisiana, food was extremely influential in every aspect of my life. I wear my Louisiana heritage proudly wherever I go, so this is My Food Story. This story ranges from pork, black-eyed peas, and greens on New Year’s Day to the famous pot of gumbo every Christmas. To all my fellow food enthusiasts, my food story is all about family, tradition, and celebration. Growing up, Thanksgiving and Christmas were the staple family gatherings complete with grandparents, great uncles and aunts, and all of their offspring. It was common for the host home to see more than 50 family members coming and going all day. These were my first memories of being from a family with a rich food history. The kitchen counter would be lined with serving dishes filled with turkey, ham, pork roast, collard greens, green beans, rice dressing, cornbread dressing, rice, gravy, macaroni and cheese, and of course sweet potatoes (one version with pecans and one without). The aromas blended nicely as you walked past each dish, but the sweet potatoes certainly dominated and gave the home that unmistakable holiday scent. The gumbo was served on the other side of the kitchen to help keep traffic flowing. Desserts were in a different room, and you had your pickings from Italian crème cake to pralines to sweet potato pecan pie to an array of cookies. By far, these were my favorite two days of the year. This is where I learned about the intricacies of the family from which I come. This is where I learned that many women in my family majored in home economics and cooking because that was one of the few opportunities given to women of color in the South. This is where I learned my great-grandfather raised pigs and made his own sausage. This is where I learned there is nothing more noble than feeding others. So many life lessons and values were poured into me these two days every year, and it all traced back in some way to food and agriculture. As time has passed, so have many family members. But in cherishing the amazing memories, we welcome all the new family members, including my two sons. They are now learnDANIEL WHITLEY FAS ADMINISTRATOR Letter from the Head Foodie in Charge ing about their family heritage and hearing all the stories that have been passed down from generation to generation. They are now going to the grocery store and getting those one or two items that were forgotten. They are now delivering dinners to the elderly neighbors who don’t move around as well anymore. And YES, instead of eating my aunt’s gumbo on the holiday, they are now eating their dad’s gumbo. This is my food story, and within these pages, you will be delighted and enthralled by the stories of food enthusiasts to celebrity chefs from around the world! You will also hear from our American farmers and producers, those that work from sunrise to sunset to ensure that quality U.S. food and agriculture is a part of YOUR FOOD STORY! Welcome to a journey like no other, a food journey!
My food story— —August —’24 2 Content Cooperators 4 WASHINGTON APPLES Unveiling the Rich History of Washington Apples 8 WUSATA Empowering Western Agribusinesses on the Global Stage 10 USAPEEC Elevating global market expansion for American poultry and eggs 12 FOOD EXPORT ASSOCIATION OF THE MIDWEST USA FOOD EXPORT USA – NORTHEAST Savoring the Culinary Diversity of Midwest and Northeast 16 USA RICE FEDERATION Pioneering sustainable agriculture and premium rice production 18 NATIONAL CONFECTIONERS ASSOCIATION Leading the confectionery industry towards a thriving future 19 POTATOES USA Nourishing the world with versatile, nutritious potatoes 20 SOUTHERN US TRADE ASSOCIATION Cultivating global markets for southern agribusinesses 21 U.S. DAIRY EXPORT COUNCIL Driving Dairy Diplomacy: USDEC’s mission to enhance global nutrition 22 USMEF Promoting American meat globally and in the Middle East 23 ALASKA SEAFOOD Setting the gold standard in sustainability and flavor CALIFORNIA OLIVE OIL COUNCIL The gold standard of California extra virgin olive oil 24 CALIFORNIA PRUNE BOARD Grown sustainably for over 100 years BLUE DIAMOND GROWERS A legacy of supporting 28 N I CHOLAS POULMENTIS REDEFINING GREEK CUISINE ON THE WORLD STAGE 4 36 18
—My food story August —’24— 3 farmers and delivering highquality products globally 25 ALMOND BOARD OF CALIFORNIA A pillar of health and culinary innovation CALIFORNIA WALNUTS The powerhouse nut for a healthy and delicious lifestyle 26 GINSENG BOARD OF WISCONSIN Discover the bold taste of Wisconsin Ginseng CALIFORNIA WINES California wines lead climate-smart revolution 27 WORLD FOOD CHAMPIONSHIP The Big Picture In Food Sport...AGRICULTURE! Chef and Food 32 AARÓN SÁNCHEZ “If you don’t start putting challenges in front of yourself, you’re going to get stagnant” 36 NEHA DEEPAK SHAH “A recipe has no soul; you, as a cook, bring soul to the recipe” 40 NYESHA ARRINGTON “Recipes are a bridge from the past and a gateway into the future” 44 ZEINEB BEN SLAMA “Food has no soul, add yours for happiness” 48 SPOTLIGHT: From Madison to Reservation Boundary: A Chef’s Quest for Food, Culture, and Tradition 50 HIDDEN GEM: From Texas Trails to Kazakh Kitchens: A Culinary Bridge Between Nations and Histories Sommeliers 52 JULIE DALTON MS “Food and wine pairing in a restaurant is a true luxury” 54 LINDSAY TRIVERS “I was bitten by the wine bug when I moved across the country to the Canadian Rockies” 56 RONAN SAYBURN MS “If a red wine is served too warm, at above 18°, the first thing you will taste is alcohol” 58 MOTOHIRO OKOSHI Sommeliers are not just someone full of wine knowledge; they are a guide to how it pairs with food” 60 STATE Discover Wisconsin’s rich culinary tapestry 62 STATE The Golden State 64 SAVORING CULTURES Bridging Cultures Through Food 44 48 58 54
My food story— —August —’24 4
—My food story August —’24— 5 COOPERATORS Washington apples got their start on the Fort Vancouver farm in 1826, when the first apple trees in the Pacific Northwest were planted. Early settlers quickly learned that the area’s rich lava-ash soil and plentiful sunshine created ideal conditions for growing apples. Soon, what started as one orchard in the 1820s, became over 175,000 acres of beautiful farms throughout the state of Washington. The Washington Apple Commission was formed in 1937 by the state legislature to promote education, advertise, and develop markets on behalf of all growers within the state. The Washington Apple Commission is funded in part by its growers, with the primary goal of increasing consumption of Washington apples in international markets and protecting grower investment in the Washington brand against trademark infringement. With a focus on export programs, the Commission leverages grower funding with Market Access Program (MAP) funding, through the Foreign Agricultural Service, to develop and support Washington apple growers in over 60 countries worldwide. This allows the Washington Apple Commission to contract with thirteen representative offices in different markets that work directly with importers and retailers to implement promotional programs and communicate the Washington difference to consumers globally. Washington is responsible for 90+ percent of US organic certified apples, boasting over 16,000 acres of organic orchards and over 15 million boxes of organic apples every year. Additionally, growers in Washington work continually with, rather than against, nature. They rely on natural pest enemies, pest-resistant varieties, pest monitoring, horticultural practices, and other methods to minimize the Unveiling the Rich History of Washington Apples WASHINGTON APPLES From humble beginnings to over 175,000 acres of thriving orchards, Washington apples have not only flourished but set a global standard for quality ensuring that every apple represents the pinnacle of taste, safety, and care
My food story— —August —’24 6 COOPERATORS need for agrochemicals. Today’s advanced pest management techniques offer other alternatives to pesticides, as farmers have a heightened awareness of environmental and safety issues. Growers are using new technologies to ensure top standards in food and worker safety. Starting with the orchards, growers are using new practices to improve efficiency. Many are installing high-density, single-spindle tree planting patterns. They use trellis systems for additional support. This is conducive to better-quality apples as well as labor savings since it’s easier to pick. Growers are also using new technology to increase safety for their harvest workers. Platforms are starting to replace ladders in some orchards, which give the harvest crew better footing and balance while picking the fruit. Apple quality is tested at random before and after harvest. The apples are collected into large bins, which are promptly brought to a nearby packing house. There they are thoroughly washed before computer-controlled cameras and scales weigh, inspect, and separate the apples according to color, shape, and size. Another system determines the internal condition of the apple and culls out apples that do not meet the high Washington standards for crispness and condition to ensure that only the best apples go into your shopping basket. Washington apples got their start on the Fort Vancouver farm in 1826, when the first apple trees in the Pacific Northwest were planted. Early settlers quickly learned that the area’s rich lava-ash soil and plentiful sunshine created ideal conditions for growing apples. Soon, what started as one orchard in the 1820s, became over 175,000 acres of beautiful farms throughout the state of Washington. The Washington Apple Commission was formed in 1937 by the state legislature to promote education, advertise, and develop markets on behalf of all growers within the state. The Washington Apple Commission is funded in part by its growers, with the primary goal of increasing consumption of Washington apples in international markets and protecting grower investment in the Washington brand against trademark infringement. With a focus on export programs, the Commission leverages grower funding with Market Access Program (MAP) funding, through the Foreign Agricultural Service, to develop and support Washington apple growers in over 60 countries worldwide. This allows the Washington Apple Commission to contract with thirteen representative offices in different markets that work directly with importers and retailers to implement promotional programs and communicate the Washington difference to consumers globally. Washington is responsible for 90+ percent of US organic certified apples, boasting over 16,000 acres of organic orchards and over 15 million boxes of organic apples every year. Additionally, growers in Washington work continually with, rather than against, nature. They rely on natural pest enemies, pest-resistant varieties, pest monitoring, horticultural practices, and other methods to minimize the need for agrochemicals. Today’s advanced pest management techniques offer other alternatives to pesticides, as farmers have a heightened awareness of environmental and safety issues. Growers are using new technologies to ensure top standards in food and worker safety. Starting with the orchards, growers are using new practices to improve efficiency. Many are installing high-density, single-spindle tree planting patterns. They use trellis systems for additional support. This is conducive to better-quality apples as well as labor savings since it’s easier to pick. Growers are also using new technology to increase safety for their harvest workers. Platforms are starting to replace ladders in some orchards, which give the harvest crew better footing and balance while picking the fruit. Apple quality is tested at random before and after harvest. The apples are collected into large bins, which are promptly brought to a nearby packing house. There they are thoroughly washed before computer-controlled cameras and scales weigh, inspect, and separate the apples according to color, shape, and size. Another system determines the internal condition of the apple and culls out apples that do not meet the high Washington standards for crispness and condition to ensure that only the best apples go into your shopping basket. Washington apples got their start on the Fort Vancouver farm in 1826, when the first apple trees in the Pacific Northwest were planted. Early settlers quickly learned that the area’s rich lava-ash soil and plenGrowers are using new technologies to ensure top standards in food and worker safety. Starting with the orchards, growers are using new practices to improve efficiency. Many are installing high-density, single-spindle tree planting patterns
—My food story August —’24— 7 tiful sunshine created ideal conditions for growing apples. Soon, what started as one orchard in the 1820s, became over 175,000 acres of beautiful farms throughout the state of Washington. The Washington Apple Commission was formed in 1937 by the state legislature to promote education, advertise, and develop markets on behalf of all growers within the state. The Washington Apple Commission is funded in part by its growers, with the primary goal of increasing consumption of Washington apples in international markets and protecting grower investment in the Washington brand against trademark infringement. With a focus on export programs, the Commission leverages grower funding with Market Access Program (MAP) funding, through the Foreign Agricultural Service, to develop and support Washington apple growers in over 60 countries worldwide. This allows the Washington Apple Commission to contract with thirteen representative offices in different markets that work directly with importers and retailers to implement promotional programs and communicate the Washington difference to consumers globally. Washington is responsible for 90+ percent of US organic certified apples, boasting over 16,000 acres of organic orchards and over 15 million boxes of organic apples every year. Additionally, growers in Washington work continually with, rather than against, nature. They rely on natural pest enemies, pest-resistant varieties, pest monitoring, horticultural practices, and other methods to minimize the need for agrochemicals. Today’s advanced pest management techniques offer other alternatives to pesticides, as farmers have a heightened awareness of environmental and safety issues. Growers are using new technologies to ensure top standards in food and worker safety. Starting with the orchards, growers are using new practices to improve efficiency. Many are installing high-density, single-spindle tree planting patterns. They use trellis systems for additional support. This is conducive to better-quality apples as well as labor savings since it’s easier to pick. Growers are also using new technology to increase safety for their harvest workers. Platforms are starting to replace ladders in some orchards, which give the harvest crew better footing and balance while picking the fruit. Apple quality is tested at random before and after harvest. The apples are collected into large bins, which are promptly brought to a nearby packing house. There they are thoroughly washed before computer-controlled cameras and scales weigh, inspect, and separate the apples according to color, shape, and size. Another system determines the internal condition of the apple and culls out apples that do not meet the high Washington standards for crispness and condition to ensure that only the best apples go into your shopping basket. Washington apples got their start on the Fort Vancouver farm in 1826, when the first apple trees in the Pacific Northwest were planted. Early settlers quickly learned that the area’s rich lava-ash soil and plentiful sunshine created ideal conditions for growing apples. Soon, what started as one orchard in the 1820s, became over 175,000 acres of beautiful farms throughout the state of Washington. The Washington Apple Commission was formed in 1937 by the state legislature to promote education, advertise, and develop markets on behalf of all growers within the state. The Washington Apple Commission is funded in part by its growers, with the primary goal of increasing consumption of Washington apples in international markets and protecting grower investment in the Washington brand against trademark infringement. With a focus on export programs, the Commission leverages grower funding with Market Access Program (MAP) funding, through the Foreign Agricultural Service, to develop and support Washington apple growers in over 60 countries worldwide. This allows the Washington Apple Commission to contract with thirteen representative offices in different markets that work directly with importers and retailers to implement promotional programs and communicate the Washington difference to consumers globally. Washington is responsible for 90+ percent of US organic certified apples, boasting over 16,000 acres of organic orchards and over 15 million boxes of organic apples every year. Additionally, growers in Washington work continually with, rather than against, nature. They rely on natural pest enemies, pest-resistant varieties, pest monitoring, horticultural practices, and other methods to minimize the need for agrochemicals. Today’s advanced pest management techniques offer other alternatives to pesticides, as farmers have a heightened awareness of environmental and safety issues. Washington is responsible for 90+ percent of US organic certified apples, boasting over 16,000 acres of organic orchards and over 15 million boxes of organic apples every year
My food story— —August —’24 8 COOPERATORS eign buyers through its buyer connection events and trade lead system. Participation in WUSATA as a member state brings substantial advantages. WUSATA’s programs lead to increased revenue and job creation, benefiting farmers, producers, and associated businesses. Furthermore, WUSATA’s collective approach enhances the visibility of member-state products in international markets, strengthening the reputation of Western agricultural goods. Qualified companies from WUSATA’s member states gain access to specialized programs that help them navigate the globThe Western United States Agricultural Trade Association (WUSATA), a non-profit organization representing the 13 western states and the U.S. territories of Guam and the Commonwealth of the Northern Mariana Islands, plays a pivotal role in promoting and facilitating international trade in this diverse agricultural landscape. WUSATA’s programs cater to small and medium agribusinesses specializing in value-added products within the diverse agricultural landscape of the Western United States. These programs promote a vast array of food industry offerings, ranging from snacks, canned goods, and dairy products to beverages and more, provided they incorporate domestically sourced agriculture from the United States, be it grown, fished, or forested. WUSATA, armed with funding from the U.S. Department of Agriculture’s Market Access Program, offers an array of resources and opportunities to U.S. exporters. These include exporter education, buyer connection events, and financial assistance. Moreover, WUSATA opens doors for forWUSATA Empowering Western Agribusinesses on the Global Stage Explore how the Western United States Agricultural Trade Association (WUSATA) champions Western agribusinesses in global markets, fostering growth and innovation in diverse agricultural sectors across 13 states and U.S. territories
—My food story August —’24— 9 al marketplace. WUSATA’s Export Readiness Program, the first of three initiatives, equips participants with market research to identify target markets effectively. Global Connect, the second program, provides access to international markets through tailored trade missions, trade shows, and promotional events, creating new avenues for business expansion. By fostering collaboration among industry peers and experts, WUSATA creates a supportive ecosystem that enhances participants’ chances of international success. For foreign buyers, WUSATA ensures mutually beneficial trade relationships by rigorously vetting suppliers. This commitment to quality ensures that foreign buyers are connected only with reputable and high-quality agricultural suppliers from the Western United States. This access to a diverse range of premium products enriches their portfolios and enables them to meet evolving consumer demands. WUSATA facilitates direct interactions between foreign buyers and U.S. suppliers through trade missions and tailored buyer meetings, fostering trust and transparency in business transactions. WUSATA’s mission is clear: to increase the international growth of Western agribusinesses in world markets. Central to all of WUSATA’s programs is the promotion of U.S. agriculture and business. With a comprehensive approach that combines export launching programs and a vast network of global expert connections, WUSATA’s programs serve both participants and buyers, providing a platform for fruitful partnerships. Discover the bounty of the Western United States, where agricultural diversity meets international trade excellence, all made possible through the visionary efforts of the WUSATA. The Western United States Agricultural Trade Association (WUSATA), a non-profit organization representing the 13 western states and the U.S. territories of Guam and the Commonwealth of the Northern Mariana Islands, plays a pivotal role in promoting and facilitating international trade in this diverse agricultural landscape. WUSATA’s programs cater to small and medium agribusinesses specializing in value-added products within the diverse agricultural landscape of the Western United States. These programs promote a vast array of food industry offerings, ranging from snacks, canned goods, and dairy products to beverages and more, provided they incorporate domestically sourced agriculture from the United States, be it grown, fished, or forested. WUSATA, armed with funding from the U.S. Department of Agriculture’s Market Access Program, offers an array of resources and opportunities to U.S. exporters. These include exporter education, buyer connection events, and financial assistance. Moreover, WUSATA opens doors for foreign buyers through its buyer connection events and trade lead system. Participation in WUSATA as a member state brings substantial advantages. WUSATA’s programs lead to increased revenue and job creation, benefiting farmers, producers, and associated businesses. Furthermore, WUSATA’s collective approach enhances the visibility of member-state products in international markets, strengthening the reputation of Western agricultural goods. Qualified companies from WUSATA’s member states gain access to specialized programs that help them navigate the global marketplace. WUSATA’s Export Readiness Program, the first of three initiatives, equips participants with market research to identify target markets effectively. Global Connect, the second program, provides access to international markets through tailored trade missions, trade shows, and promotional events, creating new avenues for business expansion. By fostering collaboration among industry peers and experts, WUSATA creates a supportive ecosystem that enhances participants’ chances of international success. For foreign buyers, WUSATA ensures mutually beneficial trade relationships by rigorously vetting suppliers. This commitment to quality ensures that foreign buyers are connected only with reputable and high-quality agricultural suppliers from the Western United States. This access to a diverse range of premium products enriches their portfolios and enables them to meet evolving consumer demands. WUSATA facilitates direct interactions between foreign buyers and U.S. suppliers through trade missions and tailored buyer meetings, fostering trust and transparency in business transactions. WUSATA’s mission is clear: to increase the international growth of Western agribusinesses in world markets. Central to all of WUSATA’s programs is the promotion of U.S. agriculture and business. With a comprehensive approach that combines export launching programs and a vast network of global expert connections, WUSATA’s programs serve both participants and buyers, providing a platform for fruitful partnerships. Discover the bounty of the Western United States, where agricultural diversity meets international trade excellence, all made possible through the visionary efforts of the WUSATA. WUSATA’s mission is clear to increase the international growth of Western agribusinesses in world markets. Central to all of WUSATA’s programs is the promotion of U.S. agriculture and business
My food story— —August —’24 10 COOPERATORS ternational marketing efforts, the Council has evolved into an association that is an advocate for the industry on trade and policy issues. USAPEEC’s mission is to increase American poultry and egg exports by opening and developing markets globally and serving as the industry’s voice on trade issues. The council does this by serving as a link between the industry and the government, acting as a liaison between exporters and importers, and representing the American The USA Poultry and Egg Export Council (USAPEEC) is an industry-sponsored trade association dedicated to increasing exports of American poultry and egg products to foreign markets through marketing, trade policy, and technical programs. The council comprises a network of 16 international offices and consultants implementing programs in more than 75 countries. Although USAPEEC has traditionally focused on inElevating global market expansion for American poultry and eggs USAPEEC Bridging industry and government, USAPEEC has expanded American poultry and egg exports representing the industry on trade issues, and fostering international growth poultry industry. Exports accounted for less than 4 percent of the industry’s production 30 years ago. Today, it is 17 percent, and industry exports reach 120 markets. The value of American poultry and egg exports since the organization was formed 39 years ago has reached $113 billion. USAPEEC does not lobby but acts as an intermediary with the United States Department of Agriculture in Washington, DC, and at embassies and Agricultural Trade Offices around the world. The organization works to eliminate technical barriers to trade through its representation in the International Poultry Council and with various international bodies such as the World Organization for Animal Health and the Codex Alimentarius Commission. The organization advocates for U.S. poultry and egg products as a source of nutritious and affordable protein. The council does this by developing marketing materials, implementing campaigns, and hosting technical seminars and in-store product promotions tailored specifically for each market’s needs. Programs include educational training in food handling and preparation for food service professionals, chefs, and culinary students, technical and food safety courses for local government officials, and cooking demonstrations for consumers, all geared toward touting the supreme quality and nutritional benefits of American poultry and egg products. USAPEEC is the only organization that serves the American poultry and egg industry’s export interests and whose mission is to open new markets and maintain access to current ones. Its members have immediate access to a global information network that provides market intelligence and advocates reducing artificial trade barriers. The council also has a place for organizations along every step of the American poultry and egg export supply chain. From the USAPEEC’s mission is to increase American poultry and egg exports by opening and developing markets globally and serving as the industry’s voice on trade issues
—My food story August —’24— 11 farmers who grow the corn and soybeans for feed, the producers that raise the birds, the cold storage facilities that house the product, to the freight forwarders that send it to other markets, the shipping lines that get it there, and for everyone else in between, the organization provides customized assistance, networking opportunities, and resources to assist these constituents at every step in the process. The USA Poultry and Egg Export Council (USAPEEC) is an industry-sponsored trade association dedicated to increasing exports of American poultry and egg products to foreign markets through marketing, trade policy, and technical programs. The council comprises a network of 16 international offices and consultants implementing programs in more than 75 countries. Although USAPEEC has traditionally focused on international marketing efforts, the Council has evolved into an association that is an advocate for the industry on trade and policy issues. USAPEEC’s mission is to increase American poultry and egg exports by opening and developing markets globally and serving as the industry’s voice on trade issues. The council does this by serving as a link between the industry and the government, acting as a liaison between exporters and importers, and representing the American poultry industry. Exports accounted for less than 4 percent of the industry’s production 30 years ago. Today, it is 17 percent, and industry exports reach 120 markets. The value of American poultry and egg exports since the organization was formed 39 years ago has reached $113 billion. USAPEEC does not lobby but acts as an intermediary with the United States Department of Agriculture in Washington, DC, and at embassies and Agricultural Trade Offices around the world. The organization works to eliminate technical barriers to trade through its representation in the International Poultry Council and with various international bodies such as the World Organization for Animal Health and the Codex Alimentarius Commission. The organization advocates for U.S. poultry and egg products as a source of nutritious and affordable protein. The council does this by developing marketing materials, implementing campaigns, and hosting technical seminars and in-store product promotions tailored specifically for each market’s needs. Programs include educational training in food handling and preparation for food service professionals, chefs, and culinary students, technical and food safety courses for local government officials, and cooking demonstrations for consumers, all geared toward touting the supreme quality and nutritional benefits of American poultry and egg products. USAPEEC is the only organization that serves the American poultry and egg industry’s export interests and whose mission is to open new markets and maintain access to current ones. Its members have immediate access to a global information network that provides market intelligence and advocates reducing artificial trade barriers. The council also has a place for organizations along every step of the American poultry and egg export supply chain. From the farmers who grow the corn and soybeans for feed, the producers that raise the birds, the cold storage facilities that house the product, to the freight forwarders that send it to other markets, the shipping lines that get it there, and for everyone else in between, the organization provides customized assistance, networking opportunities, and resources to assist these constituents at every step in the process. Exports accounted for less than 4 percent of the industry’s production 30 years ago. Today, it is 17 percent, and industry exports reach 120 markets. The value of American poultry and egg exports since the organization was formed has reached $113 billion
My food story— —August —’24 12 COOPERATORS Food Export Association of the Midwest USA (Food Export–Midwest) and Food Export USA– Northeast (Food Export– Northeast) represent the best in U.S. food, farm, and fishing products that companies in their member states export to nations across the globe. Food Export-Midwest and Food Export-Northeast, two non-profit organizations, are a cooperative effort encompassing 23 state agricultural promotion agencies and the United States Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS). Food Export works with suppliers from a cross-section of backgrounds, practice methods, and sectors. The organization looks to highlight the work of companies that utilize the latest in technology or have a unique perspective or history. Food Export’s expansive library of success stories showcases the achievements of American suppliers from the Northeast and Midwest through narratives outlining products, international sales, sustainability methods, and more. For example, Food Export’s seafood companies have undertaken new sustainability practices to increase the likelihood of American fisheries remaining in business far into the future. Additionally, growers are embracing technologies and practices that allow them to operate in harmony with nature, providing a strong foundation for future generations. Growers in the Midwest and Northeast regions grow a variety of fresh produce, and the area is known for the processing of canned and frozen vegetables. Canned specialties include corn, green beans, peas, mushrooms, and beets. Cool northern temperatures, rich soils, and state-of-the-art processing facilities also make the region a leader in growing and processing potatoes for retail and foodservice. Midwestern and Northeastern companies are pioneers in the production of salty snacks like popcorn, pretzels, potato, and tortilla chips. The area’s industry experience and production capabilities make it possible to efficiently produce great-tasting snacks that cater to local tastes, while also accommodating the need for smaller portion sizes, innovative packaging, healthier ingredients, and long shelf-life. The regions produce an abundance of high-quality grains. Corn and wheat are the largest crops, but many other types of grains are also grown. They are naturally high in fiber and are a rich source of complex carbohydrates, vitamins, and minerals. Several products made from these grains are also gluten-free and can be enjoyed by consumers need for gluten-free foods. From spicy to sweet and subtle accents to bold flavors, the products in the sauce and condiment category reflect the ethnic Savoring the Culinary Diversity of Midwest and Northeast FOOD EXPORT ASSOCIATION OF THE MIDWEST USA FOOD EXPORT USA – NORTHEAST Explore food exports from the Midwest and Northeast USA, showcasing U.S. agricultural, farm, and fishing products globally with a focus on technology, sustainability, and cultural richness
—My food story August —’24— 13 “Food Export offers educational opportunities, funding mechanisms, introductions, proprietary market research, and more. This blend gives each of our suppliers the best chance at success in exporting” BRENDAN WILSON FOOD EXPORT CEO/EXECUTIVE DIRECTOR
My food story— —August —’24 14 COOPERATORS and cultural diversity of Food Export’s regions. A passion for barbecue is evident in the distinctive assortment of BBQ sauces that companies produce. An impressive variety of beans and legumes grow throughout the 23 states Food Export represents. Beans and legumes are high in protein and fiber and are a favorite of health-conscious consumers. Soybeans, often called the “miracle crop” because of their versatility, are one of the largest commodities grown. Dairy farming has been a way of life for generations of Americans ever since the first European immigrants settled on the United States’ green pastures hundreds of years ago. Not surprisingly, Food Export’s 23 member states are known for their top-quality milk and dairy products. The Midwest and Northeast are especially well-known for outstanding cheeses. Skilled cheesemakers produce traditional classics like Cheddar, Colby, and Monterey Jack, as well as a wonderful variety of artisanal, specialty, and farmstead cheeses made in small batches from farm-fresh cow, goat, or sheep milk. As a land of immigrants led by large multicultural cities like Chicago and New York, the Midwest, and the Northeast are diverse regions whose cultures have led to a rich assortment of ethnic foods. Companies offer many varieties of ethnic foods, including Native American, Asian, Indian, Italian, Mexican, and Middle Eastern. Many also have kosher and/or halal certifications, catering to multicultural consumers throughout the world who require them for religious reasons or are drawn to them for their quality and healthfulness. At Food Export, the organization stays abreast of changes in the agricultural and food sectors, offering educational opportunities to its suppliers and member states. “We want to set up our suppliers for success,” Food Export CEO/Executive Director Brendan Wilson said. “Food Export offers educational opportunities, funding mechanisms, introductions, proprietary market research, and more. This blend gives each of our suppliers the best chance at success in exporting.” Food Export takes suppliers on focus trade missions to different destinations around the world, conducts buyers missions both domestically and abroad, meets with suppliers and buyers at trade shows, both in the United States and out, conducts research, and offers advanced insight into markets for the different products produced by suppliers in the 23 states Food Export represents. From label design assistance to meeting a specific country’s standards to one-on-one introductions, Food Export works closely with each supplier. Food Export treats and understands each supplier at a personal level and the unique needs each company brings to the organization, thanks to their experience of more than 50 years in working with the USDA FAS, suppliers, and international companies. Food Export aims to maximize U.S. agricultural, food, and seafood suppliers’ success through programs and services in export education, market entry, and market promotion. These opportunities help U.S. companies remain competitive in the exporting industry and gain exposure for their brands in countries around the globe. In 2022, Food Export–Northeast helped 497 companies explore new markets that supported more than 3,100 jobs and 292 new sales opportunities across food and agricultural businesses. In 2022, Food Export–Midwest helped 587 companies explore new markets that supported more than 10,200 jobs and 320 new sales opportunities across food and agricultural businesses. “The work we do at Food Export-Midwest and Food Export-Northeast is personal to our suppliers and each member of our team,” Wilson said. “I believe it is the reason why so many American producers trust us to help them export their products.” Food Export Association of the Midwest USA (Food Export– Midwest) and Food Export USA– Northeast (Food Export–Northeast) represent the best in U.S. food, farm, and fishing products that companies in their member states export to nations across the globe. Food Export-Midwest and Food Export-Northeast, two non-profit organizations, are a cooperative effort encompassing 23 state agricultural promotion agencies and the United States Department of Agriculture’s (USDA) Foreign Agricultural Service (FAS). Food Export works with suppliers from a cross-section of backgrounds, practice methods, and sectors. The organization looks to highlight the work of companies that utilize the latest in technology or have a unique perspective or history. Food Export’s expansive library of success stories showcases the achievements of American suppliers from the Northeast and Midwest through narratives outlining products, inGrowers in the Midwest and Northeast regions grow a variety of fresh produce, and the area is known for the processing of canned and frozen vegetables
—My food story August —’24— 15 ternational sales, sustainability methods, and more. For example, Food Export’s seafood companies have undertaken new sustainability practices to increase the likelihood of American fisheries remaining in business far into the future. Additionally, growers are embracing technologies and practices that allow them to operate in harmony with nature, providing a strong foundation for future generations. Growers in the Midwest and Northeast regions grow a variety of fresh produce, and the area is known for the processing of canned and frozen vegetables. Canned specialties include corn, green beans, peas, mushrooms, and beets. Cool northern temperatures, rich soils, and state-of-the-art processing facilities also make the region a leader in growing and processing potatoes for retail and foodservice. Midwestern and Northeastern companies are pioneers in the production of salty snacks like popcorn, pretzels, potato, and tortilla chips. The area’s industry experience and production capabilities make it possible to efficiently produce great-tasting snacks that cater to local tastes, while also accommodating the need for smaller portion sizes, innovative packaging, healthier ingredients, and long shelf-life. The regions produce an abundance of high-quality grains. Corn and wheat are the largest crops, but many other types of grains are also grown. They are naturally high in fiber and are a rich source of complex carbohydrates, vitamins, and minerals. Several products made from these grains are also gluten-free and can be enjoyed by consumers need for gluten-free foods. From spicy to sweet and subtle accents to bold flavors, the products in the sauce and condiment category reflect the ethnic and cultural diversity of Food Export’s regions. A passion for barbecue is evident in the distinctive assortment of BBQ sauces that companies produce. An impressive variety of beans and legumes grow throughout the 23 states Food Export represents. Beans and legumes are high in protein and fiber and are a favorite of health-conscious consumers. Soybeans, often called the “miracle crop” because of their versatility, are one of the largest commodities grown. Dairy farming has been a way of life for generations of Americans ever since the first European immigrants settled on the United States’ green pastures hundreds of years ago. Not surprisingly, Food Export’s 23 member states are known for their top-quality milk and dairy products. The Midwest and Northeast are especially well-known for outstanding cheeses. Skilled cheesemakers produce traditional classics like Cheddar, Colby, and Monterey Jack, as well as a wonderful variety of artisanal, specialty, and farmstead cheeses made in small batches from farm-fresh cow, goat, or sheep milk. As a land of immigrants led by large multicultural cities like Chicago and New York, the Midwest, and the Northeast are diverse regions whose cultures have led to a rich assortment of ethnic foods. Companies offer many varieties of ethnic foods, including Native American, Asian, Indian, Italian, Mexican, and Middle Eastern. Many also have kosher and/or halal certifications, catering to multicultural consumers throughout the world who require them for religious reasons or are drawn to them for their quality and healthfulness. At Food Export, the organization stays abreast of changes in the agricultural and food sectors, offering educational opportunities to its suppliers and member states. “We want to set up our suppliers for success,” Food Export CEO/Executive Director Brendan Wilson said. “Food Export offers educational opportunities, funding mechanisms, introductions, proprietary market research, and more. This blend gives each of our suppliers the best chance at success in exporting.” Food Export takes suppliers on focus trade missions to different destinations around the world, conducts buyers missions both domestically and abroad, meets with suppliers and buyers at trade shows, both in the United States and out, conducts research, and offers advanced insight into markets for the different products produced by suppliers in the 23 states Food Export represents. From label design assistance to meeting a specific country’s standards to one-on-one introductions, Food Export works closely with each supplier. Food Export treats and understands each supplier at a personal level and the unique needs each company brings to the organization, thanks to their experience of more than 50 years in working with the USDA FAS, suppliers, and international companies. Food Export aims to maximize U.S. agricultural, food, and seafood suppliers’ success through programs and services in export education, market entry, and market promotion. “The work we do at Food Export-Midwest and Food Export-Northeast is personal to our suppliers and each member of our team,” Wilson said. “I believe it is the reason why so many American producers trust us to help them export their products.”
My food story— —August —’24 16 COOPERATORS important agronomic advantages. Crustaceans and fish also benefit from rice fields. Over 90 percent of America’s supply of crawfish comes from Louisiana rice fields. Rice farmers flood their rice fields after harvest, and crawfish flourish in the fields. California rice farmers are looking into utilizing winter flooded rice fields to rear young wild salmon with encouraging results. These are just the beginning of new ways that rice fields can be utilized outside of simply growing delicious rice. When it comes to promotions and partnerships, USA Rice has conducted various activities in over two dozens countries around the world, spreading the word about U.S. rice’s high quality, safety, nutritional values, and sustainability. Our promotional activities run the gamut, from social media influencers, billboards, and A global advocate for sustainable farming, USA Rice is a trade association representing all segments of the U.S. rice industry. With over 5,000 farmers growing various types of rice over a stretch of nearly three million acres in six different U.S. states, our members strive to provide healthy and sustainable food to millions. While rice is consumed worldwide, the story of U.S. rice production is quite different. This tiny but mighty grain grown by our farmers packs a nutritional punch, supplying the consumer with energy, protein, fiber, antioxidants, complex carbohydrates, and more. What’s more, our rice is gluten-free, cholesterol-free, GMO-free, and easy to digest, making it the perfect food source for people with food intolerances. U.S. rice farmers respect the land they work, 96 percent of U.S. rice farms are family owned, passing down knowledge and expertise through several generations. Over the past four decades, improved sustainability practices have led to increased crop yields and land use efficiency, all with reduced water and energy use, as well as reduced greenhouse gas emissions. We are proud to share that our rice fields provide many acres of life-sustaining resources for wildlife. Over half of North America’s ducks and waterfowl winter in a U.S. rice field; this wintering habitat has an estimated value of $3.4 billion. Foraging waterbirds, in turn, give back to the land in a myriad of ways as they search for grains left after harvest, helping to increase soil nutrients, and straw decomposition, reducing weed and insect pressure, and providing other USA RICE FEDERATION Pioneering sustainable agriculture and premium rice production Discover how USA Rice, one of the nation’s largest rice production organizations, champions sustainable farming practices and provides top-quality, GMO-free rice for millions
—My food story August —’24— 17 With over 5,000 farmers growing various types of rice over a stretch of nearly three million acres in six different U.S. states, our members strive to provide healthy and sustainable food to millions in-store demonstrations to meal ideations with restaurants, trade shows, training programs for aspiring chefs, trade missions in the U.S., and showcasing new varieties to importers. At the end of the day, our priority is quality. It is well known that cooking with U.S. rice ensures that you are eating the world’s cleanest, top-quality GMO-free rice, while also limiting your carbon footprint. A global advocate for sustainable farming, USA Rice is a trade association representing all segments of the U.S. rice industry. With over 5,000 farmers growing various types of rice over a stretch of nearly three million acres in six different U.S. states, our members strive to provide healthy and sustainable food to millions. While rice is consumed worldwide, the story of U.S. rice production is quite different. This tiny but mighty grain grown by our farmers packs a nutritional punch, supplying the consumer with energy, protein, fiber, antioxidants, complex carbohydrates, and more. What’s more, our rice is gluten-free, cholesterol-free, GMO-free, and easy to digest, making it the perfect food source for people with food intolerances. U.S. rice farmers respect the land they work, 96 percent of U.S. rice farms are family owned, passing down knowledge and expertise through several generations. Over the past four decades, improved sustainability practices have led to increased crop yields and land use efficiency, all with reduced water and energy use, as well as reduced greenhouse gas emissions. We are proud to share that our rice fields provide many acres of life-sustaining resources for wildlife. Over half of North America’s ducks and waterfowl winter in a U.S. rice field; this wintering habitat has an estimated value of $3.4 billion. Foraging waterbirds, in turn, give back to the land in a myriad of ways as they search for grains left after harvest, helping to increase soil nutrients, and straw decomposition, reducing weed and insect pressure, and providing other important agronomic advantages. Crustaceans and fish also benefit from rice fields. Over 90 percent of America’s supply of crawfish comes from Louisiana rice fields. Rice farmers flood their rice fields after harvest, and crawfish flourish in the fields. California rice farmers are looking into utilizing winter flooded rice fields to rear young wild salmon with encouraging results. These are just the beginning of new ways that rice fields can be utilized outside of simply growing delicious rice. When it comes to promotions and partnerships, USA Rice has conducted various activities in over two dozens countries around the world, spreading the word about U.S. rice’s high quality, safety, nutritional values, and sustainability. Our promotional activities run the gamut, from social media influencers, billboards, and in-store demonstrations to meal ideations with restaurants, trade shows, training programs for aspiring chefs, trade missions in the U.S., and showcasing new varieties to importers. At the end of the day, our priority is quality. It is well known that cooking with U.S. rice ensures that you are eating the world’s cleanest, top-quality GMO-free rice, while also limiting your carbon footprint.
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