| 7 6 | Experience Emirati Cuisine ICCA - TVET IN CULINARY ARTS Application-Focused. Outcome-Driven. Culture-Led. When the International Centre for Culinary Arts (ICCA) was founded in 2005, it began with a clear and compelling vision; to change lives through meaningfulculinaryeducationrootedinreal-worldapplication.Thefounders believed that success in the culinary world wasn’t measured by certificates alone, but by the 6Ps: Passion, Perseverance, Performance, Perfection, Persistence, and Patience. These principles laid the foundation for what would become one of the region’s most respected culinary institutions. At the heart of ICCA’s philosophy was Technical Vocational Education and Training (TVET), a forward-looking model that focused not on theory-heavy classrooms, but on immersive, skills-based learning designed to mirror the dynamics of a professional kitchen. While one founder shaped the vision and the market, the other meticulously built the structures and programs to bring it to life; hands-on practical, performance-based courses that enabled thousands of aspiring chefs to turn their passion into a profession. Nearly two decades later, the ICCA evolved from a modest initiative into a globally recognized institution, homegrown in the UAE for the world, with its impact stretching across borders. With more than 12,000 chefs trained and partnerships with some of the world’s leading hospitality brands, ICCA has built a reputation for quality, consistency, and career-driven outcomes by staying true to its founding values. As ICCA expanded presence in Abu Dhabi and strengthened its mission to promote Emirati cuisine, culture, and heritage, it continued to uphold its belief that culinary education is a powerful tool for empowerment and cultural preservation. Every student who enters the training kitchen carries a dream; every graduate who leaves with confidence and clarity reinforces the purpose that started it all. Today, ICCA continues to shape the future of culinary education through purpose-driven training, industry engagement, and a growing focus on cultural and regional relevance — preparing the next generation of chefs to lead with skill, integrity, and a deep respect for heritage. ABOUT SANAD Serenity Hospitality, owned by Sanad Abu Dhabi, in association with the International Centre for Culinary Arts - ICCA Dubai, delivers worldclass professional and personal culinary learning at its state-of-the-art training kitchen facility in Abu Dhabi, under the name and style International Centre for Culinary Arts - ICCA Abu Dhabi.
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