HOW YOUR BRAND BENEFITS
PACKAGES & PLANS
ICCA’S OFFERINGS TO FOOD BRANDS Application-focused Learning and Development for Industry Chefs. Upgrade Knowledge & Skills, Elevate Your Craft... FV Continuous Professional Development (CPD) Engagements Learning Anytime and Anywhere. Worldclass Culinary Online... FV ICCA Live! Following the Masters & Mentors, an essential for personal growth. Learn from the Masters... Masterclasses Industry Recognition and Building Credibility. Challenge your Limits, Become the Best... FV Compete Events & Engagements Product Application-focused Menus and Recipes for Renewed F&B O erings. Menus and Recipes that Make Magic... Recipe Development A Competitive Edge with Cutting-edge Market Research and Development Studies. Get Market Insights for Success... Research & Development Studies ICCA Culinary Scholarship Program - Adopt A Chef, sponsor a formal culinary education for the talented and deserving underprivileged young chefs in the UAE Hospitality industry. Making Lives Happen… Corporate Social Responsibility (CSR) Initiative
FV CPD ENGAGEMENTS Continuous Learning & Development for the Industry Chefs. Upgrade Knowledge & Skills, Elevate Your Craft... The Continuous Professional Development Programs (CPD) for industry chefs are essential for staying updated with the latest trends, techniques, technology, products, and ingredients. ICCA's state-of-the-art, purpose-built facility o ers specially curated short programs. They help empower Industry professionals and chefs and keep them at the forefront of operations and quality delivery. With the ICCA Industry PDPs, you can expand your knowledge and skills, stay relevant, and elevate your expertise with certifications that pave the way for career growth. 2. Number of Persons per program • Classroom – 20 Pax ideal. • Amphitheatre – 40 Pax ideal. • Kitchen – 20 to 30 pax per chef instructor in a workshop setting 1. Suggested Duration of standard program offering • 8 hours (one-day session - inclusive of Welcome Drinks, Lunch and Co ee Breaks) 3. Target Audience • Professional Chefs from the Industry (Hotels, Catering Organizations and Restaurants – Fine Dining, Café, Bistro), • Categories of Chefs – Commis, Demi Chefs, Senior Chefs, • Culinary students • Influencers in Food - Additional Charges apply, via ICCA Network + Foodverse App • CPD Listing on App / Email Invitation & Social Media Post • CPD Sign up / Invitation & RSVP Management. 4. Content / Content Development • From the Brand or ICCA Curated, • Demo by Chef Instructor – From the Brand or ICCA Chef Instructor, • Guided Hands-on activity, Learning, Tasting & Engagement for participants Delivery content to be developed by the Brand in line with the ICCA Framework or curated by ICCA to ensure standardization of delivery and this will include Teaching & Training Aids - Presentation, Standard Recipes Cards (SRC), time-bound Delivery Plan and Handouts. 5. Multiple Choice Questions (MCQ) Test and Certification • MCQ Exams covering the Content Delivered on the Foodverse App, • MCQ to be provided by Brand (Ideally 5 to 10 questions) • Brand & ICCA Co-branded Continuing Professional Development (CDP) Blockchain-based Certificate of Participation / Digital Badge on Foodverse App.
Mode of data collection • Registration and Feedback Forms / Foodverse App 6. Data Collection • List of participants' details together with designation and the place of work, • Product Review and Feedback The Database shared will help enable the brand sales and marketing teams to target qualified leads who are familiar with the product and brand services. 7. Indicative Costing Use of classroom, kitchen facility and invitation of participants AED 28,000 Chef instructor (from ICCA) AED 5,000 Chef instructor (External) AED 6,000 Printing, binding, stationery - price depending upon Brand requirement in actual Ingredients - in actual depending upon the requirement in actual Service charge for procurement AED 1,000 Estimated Package Cost per CPD with ICCA Chef instructor and refreshments (exclusive of ingredients, collateral, media coverage and VAT). AED 36,750 8. Social Media Coverage (Optional) Event Coverage - Video (Edited -Minute video - Nos.) & Photography (50 photographs) AED 8,000 Interviews (Edited) per video AED 1,500 Live Social Media Stories & Posts (on ICCA- Foodverse, Facebook, Instagram & Tiktok) AED 7,000 ICCA-Foodverse Social Media Outreach – 600K+ (Instagram, Facebook, Youtube, Tiktok, Linkedin) Package Offer FV ICCA CPD Delivery 36,750 + Social Media (Event Charges) 8,000 AED 44,750 Extended Media Support O er in Actual (Radio, Magazine - additional charges). Hospitality – F&B - (25 pax) included in the package, for the additional participant @AED 150 per pax AED 3,750 • Welcome Co ee/Tea with Breakfast Snacks • Mid-morning Co ee/Tea with Hi-Tea Snacks • Working lunch, including Brand product-based dishes • Afternoon tea/co ee with Hi-Tea Snacks Foodverse App Support & Engagement ◦ FV CPD Engagements Listing ◦ FV CPD Engagements Sign up / Invitation & RSVP Management ◦ FV CPD Engagements MCQ Exam ◦ FV CPD Engagements Blockchain Certificate
MASTERCLASSES Follow the Masters & Mentors, which is essential for personal growth. Learn from the Masters... Following masters and mentors is essential for personal growth, and there is no better teacher than a role model. Equip yourself to stand out from the crowd with skills honed by the masters. Masterclasses are more than training; they are an investment in mastery. We connect you with the legends who ignite and propel you to the forefront through sessions that provide expert training and introduce you to new techniques and trends. Help gain invaluable exposure, enhance skills, and network with peers.
Social Media Coverage Event Coverage - Video (Edited -Minute video - Nos.) & Photography (50 photographs) AED 8,000 Interviews (Edited) per video AED 1,500 Live Social Media Stories & Posts (on ICCA- Foodverse, Facebook, Instagram & Tiktok) AED 7,000 ICCA-Foodverse Social Media Outreach – 600K+ (Instagram, Facebook, Youtube, Tiktok, Linkedin) Package Offer Masterclass + ICCA Live Masterclass + Event Coverage AED 54,750 Kitchen facility use, Invitation, RSVP AED 22,000 Chef instructor (from ICCA) AED 5,000 Chef instructor (External) AED 6,000 Printing, binding, stationery - price depending upon Brand requirement in actual Service charge for procurement AED 1,000 Cost per Masterclass with ICCA Chef instructor and refreshments (exclusive of ingredients, collateral, media coverage and VAT). AED 30,750 Hospitality – F&B - (25 pax) included in the package, for the additional participant @AED 150 per pax AED 3,750 • Welcome Co ee/Tea with Breakfast Snacks • Mid-morning Co ee/Tea with Hi-Tea Snacks • Working lunch, including Brand product-based dishes • Afternoon tea/co ee with Hi-Tea Snacks Foodverse App Support & Engagement ◦ Masterclass Listing ◦ Masterclass Sign up / Invitation & RSVP Management ◦ Masterclass MCQ Exam ◦ Masterclass Blockchain Certificate Ingredients - in actual depending upon the requirement in actual Extended Media Support O er in Actual (Radio, Magazine - additional charges). Indicative Costing
Industry Recognition for Credibility and career advancement opportunities. Challenge your Limits, Become the Best... Cooking competitions are crucial for professional chefs as they challenge skills, foster innovation, and enhance creativity. They provide recognition and credibility, boosting career advancement opportunities. Compete, network, and stay abreast of industry trends. Our competitions o er a platform to innovate, showcase the finest qualities, and bolster your reputation as a professional. FV COMPETE EVENTS & ENGAGEMENTS Competitions at ICCA Option 1 • Number of Participants – 8 chefs or 4 teams or as decided • Number of Kitchens – 2 (4 preparation tables and two range tables) • Ingredients - in actual depending upon requirement + AED 1,000 service charge for procurement • Foodverse Competition Platform – Foodverse Tech Platform for Enhanced competition Experience, Quality, Standards and Delivery • Costing – AED 57,000 (exclusive of ingredients, collateral, media coverage and VAT). • (Kitchen 28,000, Signature Room (For Judging) 6,000. Hi-tea 6,000, Invitation & Competition Management 15,000, Stewarding Support 1,000) • (Optional) Participants Mementos and Winner Medals (for 8 Participants) - AED 4,500 • (Optional) Industry Judges & Marshal - AED 5,000 per Judge & AED 2,500 per Marshal Social Media Coverage Event Coverage - Video (Edited -Minute video - Nos.) & Photography (50 photographs) AED 8,000 Interviews (Edited) per video AED 1,500 Live Social Media Stories & Posts (on ICCA- Foodverse, Facebook, Instagram & Tiktok) AED 7,000 Food Photography AED 5,000 ICCA-Foodverse Social Media Outreach – 600K+ (Instagram, Facebook, Youtube, Tiktok, Linkedin)
Option 2 • Number of Participants – 16 chefs or 8 teams • Number of Kitchens – 4 (8 preparation tables and 4 range tables) • Ingredients - in actual depending upon requirement + AED 1,000 service charge for procurement • Foodverse Competition Platform – Foodverse Tech Platform for Enhanced competition Experience, Quality, Standards and Delivery • Costing – AED 80,000 (exclusive of ingredients, collateral, media coverage and VAT). • (Kitchen 56,000, Signature Room (For Judging) 6,000. Hi-tea 9,000, Invitation & Competition Management 20,000, Stewarding Support 2,000) • (Optional) Participants Mementos and Winner Medals (for 16 Participants) - AED 9,000 • (Optional) Industry Judges & Marshal - AED 5,000 per Judge & AED 2,500 per Marshal Cost is inclusive of; • Invitation of participants – Foodverse App • Competition management – Foodverse App Integration • Judging room • Meet & Greet and Hospitality for participants and guests • Facility & equipment usage and stewarding Social Media Coverage Event Coverage - Video (Edited -Minute video - Nos.) & Photography (50 photographs) AED 8,000 Interviews (Edited) per video AED 1,500 Live Social Media Stories & Posts (on ICCA- Foodverse, Facebook, Instagram & Tiktok) AED 7,000 Food Photography AED 10,000 ICCA-Foodverse Social Media Outreach – 600K+ (Instagram, Facebook, Youtube, Tiktok, Linkedin) Foodverse ◦ Competition Listing, ◦ Competition Sign up / RSVP Management, ◦ Competition Management, ◦ Competition Judging, ◦ Competition Results Computation, ◦ Competition Blockchain Certificate, Package Offer Competition Option Inclusive of Competition Management, Competition Facility, Procurement Service Charge, Hi-Tea, Event Coverage & Food Photography. AED 82,500 Competition Option 2 Inclusive of Competition Management, Industry Judges & Marshals, Competition Facility, Procurement Service Charge, Hi-Tea, Event Coverage & Food Photography. AED 135,000 Extended Media Support O er in Actual (Radio, Magazine - additional charges).
• Delivered as specially Curated Demos, Remotely Connected Content or CPD sessions covered Live with a Compere. • ICCA Live Webinar – AED 37,000 (Demo + Broadcast Package) • ICCA Live Webinar (Remote) – AED 16,000 (Broadcast Package) • ICCA Live Webinar (Masterclass Hybrid) – AED 30,750 + AED 16,000 = AED 46,750 (Onsite+Broadcast+Demo) Social Media Coverage Event Coverage - Video (Edited -Minute video - Nos.) & Photography (50 photographs) AED 8,000 Interviews (Edited) per video AED 1,500 Live Social Media Stories & Posts (on ICCA- Foodverse, Facebook, Instagram & Tiktok) AED 7,000 ICCA-Foodverse Social Media Outreach – 600K+ (Instagram, Facebook, Youtube, Tiktok, Linkedin) Package Offer FV ICCA Live Webinar CPD Hybrid Broadcast Package + Event Coverage AED 54,750 Services Offered FV ICCA LIVE! Learning Anytime and Anywhere. Worldclass Culinary Online... An online culinary learning channel that allows participants to engage from any location. It helps engage a greater audience and enables participants to review recorded sessions for future reference and knowledge retention. Expand your culinary repertoire, learn from industry experts, and gain valuable insights—all at your own pace and comfort. Foodverse App Support & Engagement ◦ Foodverse ICCA Live Streaming, ◦ Foodverse ICCA Session Listing, ◦ Foodverse ICCA Live Sign up / RSVP Management, ◦ Foodverse ICCA Live Blockchain Certificate of Participation / Badge Extended Media Support O er in Actual (Radio, Magazine - additional charges).
Description • Development of Standard Recipe Cards, Recipe Manuals and Evaluation Reports. RECIPE DEVELOPMENT Product application-focused Menus and Recipes for Renewed F&B O erings. Menus and Recipes that Make Magic... For new restaurants, eateries, or cafes, an exciting and innovative menu with well-crafted recipes attracts customers and developing renewed food and beverage o erings helps sustain long-standing establishments. ICCA o ers comprehensive menu concept and recipe development, training, and turnkey support to develop recipes that help optimize resources, boost profitability, streamline time management, and minimize food waste. It also o ers Standard Recipe Cards (SRCs) and video recordings for ongoing quality, consistency, and standardization training. AED 5,000 per recipe (Min 15 Recipes), with Food Photography Description • Product Testing & Reviews • Comparative Product Studies, • Blind Tastings and Focus Group Workshops. A competitive edge with cutting-edge market research and development studies.Product Reviews, Comparative Product Studies, Blind Tastings and Focus Group Workshops, Get Market Insights for Success... It is never prudent to guess your market. Gain a competitive edge with ICCA's cutting-edge Research and Development Studies. We deliver actionable insights into current trends, consumer preferences, and competitor strategies. Discover opportunities, pinpoint market gaps, and fortify your brand. Make data-driven decisions to develop and deliver innovative products that keep you ahead of the curve. RESEARCH & DEVELOPMENT STUDIES Proposal based on services requested.
ICCA Culinary Scholarship Program - Adopt A Chef, sponsor a formal culinary education for the talented and deserving underprivileged young chef in the UAE Hospitality industry. Making Lives Happen… Make a meaningful impact with ICCA's Culinary Scholarship Program. By sponsoring the education of underprivileged yet talented young chefs, you actively invest in their future and the future of the culinary industry. Your support will help nurture skill development, foster professional growth, empower chefs through learning, and ensure a brighter future for deserving chefs, including those who depend on them. CSR INITIATIVE Join us in enhancing opportunities and building a socially inclusive culinary community in the UAE. $12,000 per Chef Brand Corporate Chef to be invited as a Guest Chef Lecturer Video & Photos of Adopted Chef
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